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Academic Video Online Marketing Toolkit

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Boost usage with these helpful marketing resources

Get the most from your investment by spreading the word among students, faculty, staff and other library users. From banners and videos to posters and social media content, there is a tool for all your library needs.

Videos and Presentations

How-tos and other engaging resources for embedding in websites, email and social.

Social Media Resources

Reach your followers where they are. Share content easily with these pre-written posts for your social media.

January	July
February	August
March	September
April	October
May	November
June	December

Online/Web Banners

Promote your resources on your website with a little color and interest.

Banner 1 (size: 2100 x 345)
Banner 2 (size: 2100 x 345)

Posters and Flyers

Promotions designed as hand-outs or for bulletin boards and walls.

Academic Video Online Poster	I Look Forward to Studying Option 2
I Can Learn by Watching Videos? Option 1	I Look Forward to Studying Option 3
I Can Learn by Watching Videos? Option 2	I Look Forward to Studying Option 4
I Can Learn by Watching Videos? Option 3	I Look Forward to Studying Option 5
I Look Forward to Studying Option 1

Bookmarks

The classic tool to promote your resources and protect books from “dog-ears”.

Academic Video Online Bookmark (Print)
Academic Video Online Bookmark (Web)

News Release Templates

Formatted and ready to go with a few final touches from you.

Blogs, Case Studies, and User Stories

Rich content that tells a story about your resources.

Blogs:

10 Reasons Librarians Love Academic Video Online	The Great Migration & Changing Seasons in the Serengeti	A Conversation About Gender Bias in the Sciences
“Bringing Serendipity Back:” How Hofstra University Uses Streaming Video	Sarah Brennan: The Librarian Behind the Scenes at Academic Video Online	Overcoming Subtitles: Valeria Estefanía Dávila Gronros on the Importance of Diversity in Film
How Virtual Reality Video Changes the Way People Learn	Video Trends in Academia: Q&A with an Instructional Designer	Panel will Tackle Challenges Around Global Health, Social Justice and COVID-19
How a Japanese University Used Video to Support its International Curriculum	What It's Like to be an Instructional Designer in 2021

Case Studies:

Perpetual Rights Make All the Difference: A Case Study	“Invaluable Resources,” “easy-to-use,” “acquiring new skills”
Diverse, Usable, Accessible & Flexible	Trust matters when it comes to academic videos
Small Liberal Arts College: AVON embedded in an integrated learning curriculum	Large R1 Public Research University: AVON’s role in creating prosperity through learning
Top Liberal Arts College: AVON’s contribution to a personalized learning experience	Ohio University: AVON contributes to a culture of collaboration and excellence